why does this matter?

Big tobacco targets marketing towards LGBTQIA2S+ communities. This and anti-LGBTQIA2S+ discrimination are just a few of the factors contributing to higher rates of tobacco use among the LGBTQIA2S+ community than among non-LGBTQIA2S+ individuals.

“…I would say we have higher rates of substance use, and I’ll also say that we are being rejected and bullied and also depressed.”

[18-24 yrs., current tobacco user]

we learned…

When we conducted our needs assessment, we learned that these challenges are even more severe for LGBTQIA2S+ teens who are Black and/or Latino/a/x.

other studies have shown…

  • UMD-PRC Community Health Needs Assessment Report

  • Big Tobacco Targets the LGBTQ+ Community

  • Queer Tobacco Use by the Numbers